I’m reaching the end of a project for Youth Consortium Sheffield – working with five pilot organisations on designing and delivering SMS text message and social media content to engage young people. The emphasis has been on a combination of ‘big splash’ components to get participant’s attention and deliver themes and insight, alongside practical, timely messages – event reminders, status updates – to get awareness up and ‘DNS’s down.
But the most exciting thing I’ve put together over the course of this last four months has been something that didn’t work. A really good failure I think I’ll look back on as my first step in delivering RPG principles through social media. And that saw me touring locksmiths and grabbing fistfuls of dead leaves to build it…
